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Marketing Mix of Company Webkomplet, s. r. o.
Eclerová, Aneta ; Pukovec, Jan (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor thesis „Marketing mix of the company Webkomplet, s.r.o.“ is an analysis of the current state of the company and the proposal for its improvement through various instruments of the marketing mix. The work is divided into three main parts. The first part contains the theoretical foundations of marketing mix and its basic characteristic. The second practical part examines in detail the current state of society and contains analysis of the marketing mix. The last final part is devoted to suggestions for improving marketing mix and the knowledge of the company and to promotion of its products.
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Proposal of Communication Plan in First Forest, s.r.o.
Košvicová, Lucie ; Kaňovská, Lucie (referee) ; Milichovský, František (advisor)
This bachelor thesis deals with the analysis and proposals for the development of the communication mix of First Forest, s.r.o. Thesis is divided into three parts. The theoretical part explains the basic concepts of marketing, the analytical part is about company itself, the current condition the communication mix and the business situation, the last part deals with the design recommendations and amendments to the communication mix, which ensures raise awareness about the company and her service.
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Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
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Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
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Marketing Mix of Company Webkomplet, s. r. o.
Eclerová, Aneta ; Pukovec, Jan (referee) ; Mráček, Pavel (advisor)
The subject of the bachelor thesis „Marketing mix of the company Webkomplet, s.r.o.“ is an analysis of the current state of the company and the proposal for its improvement through various instruments of the marketing mix. The work is divided into three main parts. The first part contains the theoretical foundations of marketing mix and its basic characteristic. The second practical part examines in detail the current state of society and contains analysis of the marketing mix. The last final part is devoted to suggestions for improving marketing mix and the knowledge of the company and to promotion of its products.
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Proposal of Communication Plan in First Forest, s.r.o.
Košvicová, Lucie ; Kaňovská, Lucie (referee) ; Milichovský, František (advisor)
This bachelor thesis deals with the analysis and proposals for the development of the communication mix of First Forest, s.r.o. Thesis is divided into three parts. The theoretical part explains the basic concepts of marketing, the analytical part is about company itself, the current condition the communication mix and the business situation, the last part deals with the design recommendations and amendments to the communication mix, which ensures raise awareness about the company and her service.
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Marketing mix used by the Agrozet company
DRDOVÁ, Martina
The aim of my thesis was to evaluate the tools of marketing mix used by the Agrozet company and to suggest several recommendations to change or integrate some of the marketing tools. The first means of marketing is the product. The product in the company is divided into several product lines. The company uses the price with additional charge and at the same time it follows the requirements in the market and competition. The distribution in the company is ensured by internal and external transport. I think the company makes use of all the marketing tools to attract the customer. It uses all the five tools of marketing communication.
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